Designing for complexity at scale
I lead UX strategy for enterprise tools where efficiency is everything. My work is based on cognitive science and a solid technical foundation.
UX/UI Design Leadership
I lead projects and entire business areas as a UX Lead. I build user experience strategy and guide projects through every phase of the design process, mainly in large, complex back-office systems.
- Figma
- Design Systems
- UX Strategy
- UX Research
- Data Analysis
- UX Leadership Legacy Modernization E-commerce
Rebuilding a quote system nobody wanted to touch
Cut a multi-day quote process down to same-day, inside a legacy system nobody wanted to touch.
Read more - UX Leadership Internal Tools Product Thinking
Rethinking how internal requests found the right person
Every internal request meant messaging people one by one until someone picked it up. I built a system that routed ~300 tasks a month on its own.
Read more - UX Lead Complex Systems Scientific Workflows
Designing a research-platform suite for pharmaceutical R&D
5.5 years leading UX for the platforms pharma scientists use to plan, run, and compare their studies.
Read more - UX Lead Government Legacy Modernization
Modernizing a nationwide document-flow system
A system from 2003 still runs ~210+ institutions. I'm moving it to the web without anyone noticing the switch.
Read more - Data-Driven UX Customer Segmentation Strategy
Finding out who our small-business customers actually were
The bank had ~160K small-business customers and no real map of who they were. Here's what the transaction data showed.
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Creative Workshops
I have been facilitating creative workshops for longer than I have been in User Experience. I am a certified Design Thinking facilitator, but I use many methods. Most of the workshops I organize are tailored to the specific requirements of a given project.
- Design Thinking
- Google Sprint
- Miro
- Figjam
- Data Thinking
- Facilitation Cognitive Science HCI
Data Thinking Workshops
I facilitated a Data Thinking workshop to help a project team turn raw data into concrete design decisions.
Read more - Service Design Facilitation Design Thinking
Redesigning an innovation-consulting offering nobody could explain
A jargon-heavy consulting menu that nobody outside the team could explain. I turned it into four clear phases.
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Prototyping
Designer-coder: interactive prototypes and working MVPs. Retool, Apple Shortcuts, web APIs, webhooks. Code I ship, not mockups in Figma.
- Web APIs
- Webhooks
- No-Code/Low-code
- Retool
- Apple Shortcuts
- AI Engineering Productivity Technical
Categorized extensions for Raycast
I used AI to make life easier for Raycast users.
Read more - Technical PM API Integration E-commerce
Shipping to the UK after Brexit broke the paperwork
When Brexit broke the paperwork for UK shipments, the workaround took ~20 days. The fix turned out to be a document, not a truck: I cut it to ~7-10 days.
Read more - Prototyping Designer-Coder Automation
The pipeline behind a newsletter that hasn't missed a Monday
112 Mondays in, the newsletter still ships on time. I stopped relying on willpower and built a pipeline instead.
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