Lead UX navigating the AI era
For over 13 years I've simplified complex back-office systems, with cognitive neuroscience and HCI as the foundation for my design decisions. Now I run an open lab: essays and experiments, mapping what UX work becomes when AI joins the design process.
Field Notes
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Science-Based Design
I use what I learned in neuroscience to reduce cognitive load and help people handle complex data without getting overwhelmed.
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Facilitation
I've run 100+ workshops across 8 countries: I lead design teams straight to the root of business problems.
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Built with Code
Because I write code myself (Go, Python, TypeScript), I design things that are technically solid and accessible, and I can prototype AI features myself instead of writing specs for someone else to build.
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Complex Workflows
I simplify internal enterprise tools and data-heavy workflows: banking, pharma, e-commerce, public sector.
Case studies
I simplify complex systems, with the metrics to show for it.
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Designing a research-platform suite for pharmaceutical R&D
5.5 years leading UX for the platforms pharma scientists use to plan, run, and compare their studies.
2 wks → days Case study -
Finding out who our small-business customers actually were
The bank had ~160K small-business customers and no real map of who they were. Here's what the transaction data showed.
~160K MAU Case study
Live experiments
Apps and tools shipping from the open lab. Each has a case study and a live demo.
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Dopadone
A calm GTD task manager: roles, projects and tasks in three columns, with sequential inbox review. My first bigger app.
Live Experiment -
Dopawrite
A writing tool with two prompt modes: sequential, like a course, and random, for discovery. Local-first, no account.
Live Experiment -
Bathroom Designer
A 3D bathroom planner built in four hours during my own renovation. The bathroom from this tool is actually built.
Live Experiment
Let's connect
I'm always open to discussing new projects, design challenges, or the intersection of UX and AI.